Even politicians with the largest social media following don’t run campaign ads touting their tweets and posts as a qualification for holding office. And for good reason.
Last July, Pew Research found that 55% of all social media users were “worn out” by political posts and discussions. These numbers grew markedly worse over the past four years, but applied to both parties: 63% of Republicans, 49% of Democrats. Only 15% actually liked seeing a proliferation of political posts.
Mind you, this was a survey of social media users who, by definition, choose to be more politically engaged than the average person. Yet, even most of these “political junkies” were weary of social media skirmishes.
Some politicians in both parties seem more pre-occupied with building their social media profile than doing the job for which they were elected. Still others can’t resist using their electoral “fame” as an occasional platform for snarking at the opposition.
Sooner or later, it comes back to bite them. (more…)